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Quiet Quitting Is Not Just for Employees — Customers Are Doing It Too

You should be concerned if your company has not heard from a new end user or their purchasing department when you normally would expect to receive a call.

15% Can Win or Lose Your Customers

During a recent webinar, Tony Ulwick, founder and CEO of Strategyn, said, “Your product [or service] needs to be 15% more effective for customers to switch.”

How to Engage with Your Industrial Audience on Social Media

An industrial business’s thought leadership blogs, brand announcements, and whip-sharp quips mean nothing if they ultimately fail to connect with your prospective customers.

How to Go Viral with Meme Marketing — and Why It’s So Easy [Thoughts After Dark]

Today, memes are part of the tenor of everyday life, and industrial businesses can adapt their marketing to boost online engagement and win sales.

How to Keep Sales Up Even After the Holiday Rush

How can retailers and industrial businesses keep sales up after the holiday rush?

If Your Business Relies on Twitter, Here's What You Can Do Now

Forecasts predict that 32 million users will abandon Twitter within the next two years due to a change in leadership and new platform initiatives.

How to Successfully Market Your U.S. Business to Millennials, Gen Z

You won’t excite millennial or Gen Z consumers with a big brand name, an extensive product range, or a glamorous marketing campaign. Today’s younger shoppers are cynical, savvy, and much more inclined to shop local. Here’s how the “American-made” tag could help to win them over.